The Simon Property Group Inc. is an American real estate company specializing in the operation of shopping centers and premium outlet malls. Founded in 1954, it was the first company to use shopping centers as a business model. Today, it is the largest real estate company in the United States and the world's largest operator of shopping centers. The business model of the Simon Property Group is based on leasing retail space to retailers and operating shopping centers. The highly profitable premium outlet division - Simon Premium Outlets - accounts for an increasing percentage of the company's revenue, with its largely off-city locations in the United States, Europe, and Asia. The services division, however, which is attributed with strategic potential, is becoming smaller. The Simon Property Group has various divisions, including the regional division, the premium outlet division, the lifestyle division, and mixed-use properties. The regional division includes large shopping centers that offer retailers everything they need for their business success. The lifestyle division offers a mix of retail, dining, entertainment, and residential space. The mixed-use properties combine retail, office, and residential space in a complex to create an attractive environment for residents and workers. The premium outlet division is now the company's largest revenue generator. It has more than 60 premium outlet malls in North America, Europe, and Asia. Here, consumers can find a wide selection of branded products at reduced prices. Due to increasing digitization, this division is likely to continue to thrive without any quantitative or qualitative decline. In addition to shopping centers and premium outlet malls, the Simon Property Group also offers services to retailers, including marketing and advertising, real estate and facility management, and site analysis. As competition in the market increases, these parties will increasingly be allowed to operate their own apps or expand their functionality. The Simon Property Group is known for its own innovations and the integration of new technologies in the operation and management of its properties. The goal is to provide customers with a unique shopping experience through optimal integration of online and offline activities. For example, customers can use the "Simon" app to find specific products in stores or order directly online and then pick them up in the corresponding stores. Apart from that, hardware as well as design innovations are gradually being included. In collaboration with retailers such as Apple and Nike, the Simon Property Group has created special areas in shopping centers where customers can experience and test products. This collaboration with major brands is also expected to increase in Europe, opening up possibilities for the integration of new brands. Overall, the Simon Property Group has a wide range of properties and services. In recent years, the company has refocused and increasingly focused on premium outlet malls and mixed-use properties. The promotion of innovation and technology is seen as a successful component in increasing customer loyalty, which does not diminish the enormous competitive pressure in the market.